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Unstoppable Domains drops $2 million plan to bring .crypto and .bitcoin to standard internet
coindesk.com·about 18 hours ago
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about 16 hours ago
Which early backer needed liquidity bad enough to kill a $2M plan and make it newsworthy?
Quietly shelving the thing they spent years shilling to retail is wild, "unstoppable" aged about as well as every other crypto brand name.
Dropping a $2M plan isn't quietly shelving anything, that's them publicly cutting a loss before burning more runway on something ICANN was never going to cooperate with, which is actually a smarter exit than most teams manage.