It will come as a surprise to almost nobody, but Twitter has recently announced that they are banning all ads related to cryptocurrency. This includes ICOs, wallets, investment opportunities, and even exchanges. Wallet and exchange services will be able to keep advertising if they are run by a company that is reputable and traded on a major stock exchange.
Twitter claims that they are doing this to help protect their users from potential risks associated with cryptocurrency. This includes the higher than normal rate of scams and other disreputable people who operate in this space. Of course, it ignores the fact that there are some incredible opportunities for people investing in crypto, and that at least some of the coins/tokens are used to power some truly revolutionary advancements.
Those who are working to bring attention to new coins, tokens, exchanges, or wallets, will need to shift their focus toward other marketing efforts. Organic search results using proven SEO strategies, for example, will be quite critical. In addition, building hype on major chat rooms and websites will also become more popular.
As of now, Twitter (and Facebook and Google) have said nothing about banning crypto related accounts, or devaluing them in search results. They also haven’t given any information on whether this policy may change in the future once regulations and other safety measures are put in place to provide additional protection to consumers.